Whether itòòò½ÊÓƵ™s an individual move or moving a business, one of the first things a person most likely does is surf the Internet for information about a new prospective city or town. The more one knows about the area, the more attractive it can be.
Victoria city officials are keenly aware of the importance of marketing their city. They know the tools they display on the worldwide web can be crucial to wooing businesses and individuals here that will help the city grow not only in population but also financially.
Websites and social media that promote the city can often make the difference in an individualòòò½ÊÓƵ™s or businessesòòò½ÊÓƵ™ decision in a potential move. Victoriaòòò½ÊÓƵ™s recently launched is one the city takes pride in, not only for its comprehensive information about the city but also in its presentation.
òòò½ÊÓƵœWhen you look at the site, the photos really are what show the growth. They show the excitement and the vibrancy of Victoria,òòò½ÊÓƵ said Danielle Williams, Victoriaòòò½ÊÓƵ™s Director of Economic Development and Main Street program. òòò½ÊÓƵœI think it will make people want to live in a place like this. These are actually real people, not stock images that you might see somewhere else. Then you get to go and visit our Discover Victoria page and find out all of the events and activities that are going on. This site will give you a really good feel for the community.òòò½ÊÓƵ
Williams, who spent months working on developing the website with a company called Sapphire, said citizens are already responding to .
òòò½ÊÓƵœThere is a call-to-action button on the bottom of the home page that, if you want, you can fill out your information and it goes directly to me,òòò½ÊÓƵ Williams said. òòò½ÊÓƵœI have actually gotten the first one from a local resident, and that was an interesting read. He was basically just saying, òòò½ÊÓƵ˜I really like what youòòò½ÊÓƵ™re doing; keep it up. Iòòò½ÊÓƵ™ve been a Victoria native for a long time, and I have some suggestions.òòò½ÊÓƵ™ Then he told me a lot about his story.òòò½ÊÓƵ
There are several tabs and sub tabs to click on, , which details the cityòòò½ÊÓƵ™s vision and strategic economic development plan. Under the , readers can click on links to information about Discover Victoria, the Victoria Parks and Recreation Department, healthcare and housing. There are also links to the Victoria Independent School District as well as the University of Houston-Victoria and Victoria College.
Under the incentives and sites tab, readers can discover content on business incentives, including a tax abatement plan for potential businesses. has been added as an attractive feature.
Within the Doing Business tabs, readers will find the cityòòò½ÊÓƵ™s 2035 Comprehensive plan, information about development and permitting, small business resources and some steps to starting a business in Victoria.
The Victoria Main Street Program goes to the heart of Victoria, where readers can find places to eat, shop and stay.
òòò½ÊÓƵœItòòò½ÊÓƵ™s a very useful tool to kind of bring things all together at a one-stop shop,òòò½ÊÓƵ Williams said. òòò½ÊÓƵœI spoke with a housing developer, and I told him to check it out because we have all the links he needs for finding the cityòòò½ÊÓƵ™s unified development ordinance. òòò½ÊÓƵ¦ The thing I love most about is the interactive map, because when Iòòò½ÊÓƵ™m on the phone with these folks they can pull it up in real time and I can show them where the floodway is and where the water and utility lines are, especially if they are considering a site in Victoria. To have it all in one place is really good for site visitors and people who want to develop their business in or near Victoria.òòò½ÊÓƵ
Readers can also sign up for newsletters from the city that are sent out frequently via email.
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